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Selena Gomez’ songs are out with videos shot on the new Apple iPhone 11 Pro


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Selena Gomez has released two new singles via Interscope records in the last two days, a surprise for all her fans and largely anticipated in the pop music world. The first song is titled “Lose you to love me” and the second called “Look at her now”. Music videos for both songs were shot on the new iPhone 11 pro and shot by acclaimed director Sophie Muller. 

“Lose you to love me” is a black and white video in which Gomez sings straight to the camera, while “Look at her now” is a typical late 2010s dance video, both showcase the impressive video camcorder on the iPhone 11 Pro. It is a marvel that technology has brought us far enough that entire music videos for international stars can be shot on a phone. 

It is also a testament to the new triple camera system on the iPhone 11 Pro which can shoot in 4K at 60 frames per second from all three sensors giving three different perspectives of the ultra wide lens, standard wide lens and the cropped look from the telephoto lens. 

But this shouldn’t be surprising as for a while the iPhone has had the best video camera on a mobile phone and in its marketing for iPhone 11 series Apple goes out of its way to point out that you’re getting the best video on a smartphone. 

Previously, acclaimed director Steven Sodenbergh had used the iPhone to shoot Unsane in 2018. Even the Netflix feature film “High Flying Bird” was shot on the iPhone. What  stands out is how creatively these videos have been edited— while the first song is full of kaleidoscopic jump cuts, the second one is bright neon fun.

The music videos shine through the optics of the new iPhone 11 Pro, however, the songs are a different matter. 

On “Lose you to love me”, Gomez says, “This song was inspired by many things that have happened in my life since releasing my last album. I want people to feel hope and to know you will come out the other side stronger and a better version of yourself.” While the lyrics are full of mature self-introspection, the song itself is a very bland pop ballad. 

Most people will not dislike this as it’s especially uplifting for single people who’ve been broken up with, the lyrics are emotive and embrace the journey of self discovery when one is single. But, it’s just so boring and repetitive, you want it to end after the second verse. What surprised us about this song was that Finneas Eilish, songwriter extraordinaire, who produced this  song, could churn out something so colourless and nonexperimental— he was our hope for some revival in creativity in pop music. 

Gomez says of “Look at her now” that “it’s a reminder that you can rise no matter what challenges life brings”. It’s a stark contrast to the former track in rhythm and musicality but similar in sentiment. We know what Gomez is trying to do— she wants to remind people that she’s no sorry figure, she’s feisty, she’s a diva and that she emerges from her battles unscathed. We’re sure this song will become an anthem for Tweens and young girls coming into feminist realisations of their strength and power but we are dreading its use for our nights out to clubs as it may become a part of pop culture.

We’re glad Selena Gomez is on this journey of loving herself, we adore the idea that we can make amazing videos on phones now but we mourn how prosaic and lacklustre pop music has become. 

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