Apple Music has partnered with “Verzuz”, a battle series founded by legendary beat maker “Swizz Beats” and “Timbaland” will be now showcased live on Apple Music and Beats 1.
Hip-Hop legend Snoop Dogg and DMX have already duked. The matchups will air live on Apple Music and Beats 1 for free at the same time it appears on the Verzuz official Instagram account. After that, fans can also revisit past battles by accessing them on-demand.
Versus is an improvised webcast version of the great beat battle that was previously brought up by the two producers at Summer Jam in 2018. The first special episode was already launched in March, premiered live on Instagram and became an online sensation with over 400K views. Alicia Keys and John Legend were the artists who have faced off, you can also enjoy the episode on-demand as well.
Timbaland and Swizz Beatz’ Instagram Live battle has since been followed up by a number of other high-profile face-offs from the likes of Sean Garrett and The-Dream, plus Lil Jon and T-Pain.
The COVID19 pandemic has become a celebration of the artistry of hip-hop and R&B’s biggest songwriters, producers, and artists, pitting them against each other in good-natured face-offs that have made for some of the best entertainment in music since live concerts.
Apple Music host Lowkey has curated an official “Snoop Dogg and DMX Cheat Sheet” playlist. They are also working alongside Swizz Beatz and Timbaland to produce new episodes of Verzuz to continue giving fans a truly premium, high quality shared experience.