How iOS 14.5 Improves Your Privacy

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Soon after Apple unveiled the power-packed M1-based devices alongside some accessories at the Springloaded event (read our coverage here), the company has now pushed out a new major iOS 14.5 update with some interesting changes. Here’s everything you need to know about the latest iOS 14.5 updates.

What Is App Tracking Transparency?

If you’ve ever tried visiting online shopping portals, you might have noticed how the product’s ad follows you on every website you visit next. Google collects data and then shows you relevant results based on your past browsing history; while some of you might feel that’s great and better than viewing irrelevant ads, but it is creepy in a way or another. 

With iOS 14.5, Apple is rolling out a new feature to protect your online activity by giving you the power to disable ad tracking in the apps you use. Named App Tracking Transparency, this new feature arrives with iOS 14.5. A third-party application now cannot access your data without your consent, or share your location data with advertisers, or send your advertising ID or more to third parties. 

Once you download a new iOS app and open it, you’ll receive a notification asking you whether you agree to the app tracking your activity across all of your other apps and services. You’ll also get information regarding what the app would track.  

App Tracking Transperency

If you’re a privacy-obsessed user, you can also opt-out of app tracking across all your applications by heading over to Settings > Privacy > Tracking, and then toggling off Allow Apps to Request to Track. With this toggle disabled, every time an application tries to ask a user for permission to track will automatically be blocked from asking and be asked not to track. 

Note that, even if you’ve disabled the toggle and have asked not to track, it doesn’t imply that the ads would be totally gone, instead you’ll notice ads with little to no relation to your searches. So basically, the targeting ends. While this may be less useful, it also benefits your privacy. 

Unlock iPhone using the Apple Watch

Unlock iPhone using Apple Watch

With the global crisis on, unlocking the iPhone with the mask on is a hassle during certain times as FaceID isn’t able to recognize a person with the mask put on. With the new update, users having an Apple Watch on the wrist, unlocked, and in close proximity to iPhone, can simply glance at their iPhone and will receive haptic feedback from Apple Watch, indicating their iPhone has been unlocked. Note that, users are required to be running an iPhone X or later and Apple Watch Series 3 or later for this to work.

Reporting Incidents on Apple Maps

report incident apple maps

iPhone and CarPlay users in the United States and China can now report an accident, hazard, or speed check on the road by asking Siri. During navigation, users can let Siri know “There’s a crash up ahead” or “There’s something on the road,” or even report that incidents displayed on the map have been cleared. Drivers can use this feature to stay focused on the road and not need to take their hands off the wheel. Also, Maps users can now share their approximate arrival times with friends or family when walking or cycling to let them know when they should expect to arrive. 

Support for Apple AirTags

Newly released Apple Air Tags can now be tracked through the Find My app in iOS 14.5. Using the U1 chip, the Precision Finding feature makes use of visual, audible, and haptic feedback for users on the iPhone 11 and iPhone 12 series helping you find the lost item.

Changes to Apple Podcasts App

With iOS 14.5, Apple has made some design changes in the Podcasts app. The company is now introducing a new Smart Button, while updating the user interface to make it simpler to find, follow, and listen to new episodes. The Subscribe button is now replaced with “Follow” options along with some other minor tweaks.

Support for new Emojis:

new emoji ios 14.5

With over 200 new animated emojis available in iOS 14.5, emoji fans will have plenty of options to choose from. New to iOS 14.5 is the ability to choose a darker or lighter skin tone for both couples kissing emojis and couples with heart emojis. There are also a number of additional emoji characters for faces that are exhaling, faces with spiral eyes, faces in clouds, and more.

Other smaller changes include support for Dual-SIM 5G connectivity, a new look and feel for the Apple Podcast application, support for PS5 and Xbox Series X controllers, and more.

That said, which one of these new features is your favorite? Do let us know by dropping a comment down below.

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